Toy Fair and Dealer Catalogs
Maintained by Chris Georgoulias

Kenner distributed a wide variety of catalogs to toy retailers by way of Toy Fair and general catalog updates over the years. Many of these catalogs show photography of prototype figures and display mock-ups that were never released to the public. In addition to this, lots of packaging mock-ups are shown within these pages as well. These catalogs give collectors a glimpse into the business side of Kenner as well as a look at how the Star Wars toy line was marketed. Many of the displays contained in the catalogs show stock numbers and shipping weights so that they could be ordered by retailers. Retailers were also shown "Plan-o-grams" or ways to arrange the Star Wars products on their floor to promote sales. Some foreign companies also released similar catalogs to those of Kenner. These are interesting for they sometimes feature earlier mock up versions of figures that aren't seen in regular Kenner catalogs. In the interest of space and focus, only the catalog pages with Star Wars content are shown here.

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