The Force Beam (click here to see the actual product) was a knockoff lightsaber toy that experienced some popularity in the days before a licensed model of the Jedi weapon was available on store shelves. Before I saw this ad, I was unaware that it had been available in the U.K. and not just the States. If the toy was a blantant rip-off, the ad was too. Not only do the two figures look exactly like Princess Leia and Luke Skywalker, the Star Wars logo is used!
Really, though, what kid wanted to be a "Starwalker"?